“Sanitation is not a topic that is discussed a lot. But it’s critical for our progress and someone’s got to do it. I’m excited to be a part of WTO – an organisation committed to bringing to it the attention it deserves”
With more than 25 years’ experience across the Asia Pacific & the Middle East, Ali has led creative teams across all disciplines from Digital to Shopper Marketing, integrating them to deliver work that impacted business results. He has worked with some of the biggest brands in the world like HSBC, Nokia, Unilever (Sunsilk & Knorr), Visa, P&G (Pantene & Gillette), Qatar Airways, Nestle (Kit Kat), GSK, Lego, Pizza Hut and KFC.
In 2010 he took up the role of Chief Creative Officer at Grey where for nine years he led teams regionally across SEA, the Middle East, and Africa. In this time Grey Singapore was named Global Health Agency of the year, and also Agency of the Year and Digital Agency of the Year in Singapore.
His work “The Life Saving Dot “gave the agency and Singapore its first Innovation and Product Cannes Lions and two Grand Prix at Spikes Asia. It was also voted as one of the 100 innovations that could change the world.
Ali has been recognized among the most influential Creative people in Asia and was voted Advertising Professional of the Year in Singapore. His work has been recognized at Cannes Lions, D&AD, One Show, Clios, and Effies.
In his free time, Ali does his best to give back to the industry. He has given talks on Creativity, run workshops, and has been a judge at all major award shows including Cannes, which he has judged three times. Currently, he is based in Indonesia as the Chief Creative Officer, Publicis Groupe.