Trudi Bishop is the director of her own consultancy, Bee Licensing, advising on product marketing strategies and brand licensing partnerships. While based in the United Kingdom, she spent 15 years working in pan-European and Asia Pacific roles as a Product Marketing executive for blue-chip companies such as Callaway Golf, Cartamundi, and Leapfrog Toys.
She was voted as the top 100 women in toys and licensing four years running from 2014- 2017 by UK industry peers. Trudi has had numerous articles published in global magazines, Total Licensing and Toy News focussing on sustainability, the climate crisis and brand purpose driving awareness and change within the toy and licensing industries.
In 2020 Trudi trained as a Climate Reality Leader as part of Al Gore’s Climate Reality project generating awareness of the climate crisis and its potential solutions.
Trudi is now based in her home country of New Zealand where she has been appointed as a Committee Member on the Banks Peninsula Water Zone committee for Environment Canterbury.
Trudi has always been passionate about the environment, the interconnectedness of nature, and equality for all living beings. After meeting World Toilet Organization’s founder, Jack Sim, at a global Sustainability Conference in 2018, Trudi’s eyes were opened to the deep issues relating to 40% of the global population being without access to clean sanitation. Understanding the relationship between clean sanitation, education, health, and the environment drives Trudi forward in all her passions.