With a global career spanning over 30 years across brand, marketing, communications, consulting, IP and financial Industry, Samir has a wealth of experience across global strategy, research, IP management, corporate communication, PR, global brand management, M&A branding, and advertising.
Samir has helped corporates manage their global brand agenda with strong focus on strategy, licensing, brand research/KPIs, internal communication, brand and business integration and brand architecture & alignment during M&A.
In his various roles, Samir has worked across industry segments including oil & gas, financial and banking, FMCG, retail, hospitality, industrial products, automobiles, electronics, beverages, mobile telephony, pharma & healthcare, NGOs, airlines etc. to name a few.
Samir is a member of Singapore Institute of Directors (SID) certified senior Project Marketing Professional (PMP), has PDPA certification, Member of the INTA presidential task force and other committees and sub-committees, an i-advisor with IE Singapore, an active member of Licensing Executives Society of Singapore (LES), external speaker, contributes to teaching and curriculum inputs at Marketing Institute of Singapore and at other reputed management institutes and also advises trade bodies and governments.